Unconventional Workshop 13
1) Foster curiosity
2) Initiate activity
3) Gain relevant information
4) Discover possibilities
6) Commit to a project
7) Create ideas
8) Realize ideas
9) Test ideas, find success or failure
10) Use failure as a platform for new and better ideas
11) Repeat part or all of the process
12) Eventually, find achievement
Bonus – Ultimately, gain some level of mastery
Creating an idea is much different than realizing an idea. The first happens often, the latter is rare.
Looking at simple consumer goods, it is interesting to research the history. Many have a single inventor. This means that someone saw a problem that they wanted to fix. The resolution started with an idea and ended with a solution. Rarely do great ideas come on the first try. For most inventions, there was trial and error along the way.
Complex consumer goods will typically have a history that is more involved. Development will most likely evolve from a teams of people, rather than a single person. Development may also continue over time, with new (and hopefully improved) versions replacing the old. Sometimes, the ideas involved extend into the branding of the product. The softer paper used for deluxe toilet paper will find itself a welcome part of the branding.
All companies start with an idea; which might be as simple as an idea to start a business. People working for a company realize the ideas of the company, with every hour worked. There is nothing wrong with the realization of ideas that one did not create. Since most complex ideas require a team, the participation will be far more important than the origination.
When working for a company, buying into the company’s ideas is extremely important. When team contribution is required, it is important that all members of the team are fully vested. Furthermore, there is no use for completely independent ideas, completely separate from the company’s ideas. Everyone paddling the boat has to paddle in the same direction or the ship will waver.
• Understand all of the company’s ideas.
• Buy into the company’s ideas.
• Work individually and as a part of the team, to realize the company’s ideas.
• Create ideas within the individual work-process that will ultimately forward the company’s ideas.
• Realize individual and group ideas at the same time.
Part of being an expert is having the ability to create and realize ideas. Adding individual ideas to the whole of ideas will expand a company and make it more successful within the marketplace. Although, it is still possible for one person to solely invent a new product. Within a complex world, contributing momentum to a forward moving ship will be a much more practical.
High and low probability ideas
If an idea is a fairly simple idea and there is little risk involved, it will probably work the first try. High probability ideas have little risk and little reward. A high probability idea is not the type of ideas that is listed within the individual work-process. Going to the bank first and the grocery store second is an idea with a high chance of success. Going to the bank first will settle funds used at the grocery store. Going to the grocery store second will give the ice cream less time to melt.
Ideas, as listed within the individual work-process have no guarantees. They require a commitment when moving into a test phase, as they can
Some people and failure
1) People come up with ideas all the time. Some people move forward with them and some people do not.
2) People test ideas and fail, a lot of the time. Some people go back to the drawing board and some people do not.
3) People go through a multitude of failures, some of the time. Some people give up after a few failures.
4) People keep moving forward, until they reach achievement.This is very rare, most people quit.
If you can’t commit to number four, you might as well not commit to number one.
Seeing the accomplishments of others
Not wanting to check out someone else’s body of work because their idea in motion points out one’s ideas that have not moved to activity.
Moving ideas into activity
testing ideas is much more than a simple test. It is the combination of ideas and activity. Applying activity to an idea to make it something. It might be:
A strategic move – giving a free trial offering to a customer who shows interest
One strategic move, multiplied – a sales call campaign that spreads the same messaging.
A physical idea – an idea for a product advancement which needs to be developed and tested
A marketing idea – a new way to express a feature, so it resonates better with potential customers
A service idea – An add on service, to provide customers a service that can save them time
A methodology idea – a way of performing a task that will improve results
The hole company is an idea
When working for a company, one becomes a part of a greater organization. Founding this organization is usually an idea. Realizing an idea don’t necessarily have to be an internally created idea, it can be the idea of the organization of a hole. Learning the complexities of the entire company is helpful in understanding the ideas that it has come up with in the past and the ideas that it will need in the future.
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